Houston Cowan is the founder and CEO of Challenge America. Houston has more than 20+ years experience in non-profit management, which includes his role as CEO of Challenge Aspen, an adaptive recreation organization with a 4-Star Rating from Charity Navigator. Houston, also the founder of Challenge Aspen, a world renowned non-profit providing year-round recreational, cultural and competitive programs to anyone with any disability, including programs specifically designed for disabled military, began to see the unfortunate growing need of injured military as the war in Iraq returned young men and women with severely debilitating injuries, amputations and traumatic brain injuries.
Recognizing the lack of coordination of resources and information between programs for all military across the country, making it difficult for them and their families to locate the services needed for a successful transition from battlefield to home front, Houston and his staff were compelled to act. The idea of "challenging America" to find ways to connect military with the resources needed to establish a "new normal" life was born, leading to the creation and June 8, 2009, launch of Challenge America, the initiative and the organization.